I saw Pantone extend their brand by introducing markers and colored papers to match many of their colors. Every few years Pantone would offer more colors so you would need to purchase new books to support a color addition. Roll up my sleeves and get my fix.
I finally got a chance to fill one of my designer's bucketlist – McDonald's asked my old employer, Frankel to create an internal crew campaign regarding salting the fries. The crew kids were concerned about their customers health and would under salt the fries. It was a 2/c job; black and a deep ruby metallic printed on an ivory cougar stock. We always said if the crew stole the poster we did our job well. Our goal was to create cool and hip posters.
I remember a PMS moment back in the 90's. I had just gotten off the South Shore train from Indiana – last stop was under the Prudential building in Chicago. I worked my way up to street level and past the newly constructed Prudential building II and courtyard. There was a construction worker and a woman dressed in corporate attire on the edge of the construction site. As I got closer to their heated discussion about the color of the sidewalk I realized she was the architect holding a Pantone swatch book for concrete. I knew there were color swatches for fashion designers, but I had to chuckle a little thinking they made a swatch book for cement. OK I was a little naive.
Well, Pantone now makes a color matching system for nearly every industry that involves accurate color matching. Pantone offered high-price paint a few years back for graphic and interior designers. Now they have brought the paints to mainstream at Home Depot called MyColor inspired by Pantone -- 35 ounces for $9.98.
Just a few weeks ago I read Pantone and Sephora stores joined forces to create a a line of cosmetics.